Written by Angela Iobst Fast-moving markets demand lightning-quick decisions. Yet many marketing teams still rely on gut feelings and outdated data to guide million-dollar campaigns. The result? Wasted budgets, missed opportunities, and campaigns that fall flat. Data-driven marketing powered by AI changes everything. With the right tools, you can predict which campaigns will succeed before…
Month: November 2025
Why Quarterly Check-ins Fall Short for Strategy Execution
Written by Angela Iobst Quarterly Check-ins are Killing Your Strategy Execution Many leadership teams rely on quarterly check-ins to evaluate performance and realign priorities. While this approach worked in a slower-paced business environment, today it’s like navigating in the dark. Three months is plenty of time for small issues to spiral into major problems, market…
Risk Management in Projects: Applying PMBOK® 7 Principles
Written by Ivan Klepikovski Ivan Klepikovski is a Project and Program Management professional with over 16 years of experience leading digital transformation initiatives across IT, construction, engineering, and e-commerce industries. He is a PMP® and PMI-PBA® certified Business Analyst with expertise in Agile delivery, requirements management, ERP/CRM systems, and process automation. The Role of Risk Management…
